(Seattle, WA December 12, 2006) Divvycast
(www.Divvycast.com ), the
internet�s first podcasting portal dedicated to connecting musicians and
labels with advertisers, is pleased to announce a content partnership
agreement with IRIS Distribution. With this new arrangement,
Divvycast can now tap IRIS�s current roster of leading independent record
labels to supply music content for the Divvycast Label Group. The
Divvycast Label Group is a collective of independent record labels that
can consistently deliver advertising provided by top-notch advertisers
and agencies throughout the internet, including iTunes, MySpace, and
Tagworld.
Labels that are part of this agreement will have access to the Divvycast
Uploader Module, a new and innovative utility which enables them to
create entire podcasts from existing songs, interviews, concerts, and DJ
mixes with just a few mouse clicks. Once uploaded to the Divvycast
portal, advertisers can then join with the labels and dynamically insert
advertising into those podcasts as they are streamed or downloaded across
the internet. As a result, labels will earn revenue from the ads
placed into each podcast.
�The podcast is the perfect medium to deliver direct, targeted
advertising to consumers,� says co-founder Bobby McFarland.
�However, until now, advertisers have been wary of connecting their brand
with user-generated content. By creating the Divvycast Label Group,
we�re able to merge established, independent music labels with top-tier
advertisers and assist those advertisers in delivering their message
safely and securely across the highest trafficked areas on the
web.�
Since its successful launch in October, Divvycast has expanded its role
in today�s market by providing all of the tools necessary for both
unsigned and signed artists to generate additional revenue from their
music. In its new partnership with IRIS Distribution and the
creation of the Divvycast Label Group, Divvycast establishes one more
link in bridging the gap between labels and advertisers.
About Divvycast
Divvycast, a venture wholly owned by
Singing Electrons, Inc.,
is built on 22 years of software experience. SEI has been a leading
vendor of drivers, firmware, and applications software for top-tier
clients since 1984. SEI's subsidiary,
Industrial Audio
Software, is the creator of ePodcast Creator, winner of the
Best All-Inclusive Podcasting Software Award at Portable Media
Expo. Divvycast is based in Washington State with offices in New
York.
About IRIS
IRIS is the leading digital distribution company dedicated to the
successful marketing and promotion of prominent independent music and
video catalogs. Founded in 2003, IRIS provides a comprehensive
suite of technical, marketing and legal services to independent record
labels and physical distributors, helping them to navigate the emerging
digital marketplace. IRIS currently distributes a select group of top
independent record labels to digital retailers, mobile channels, as well
as video outlets. IRIS is based in San Francisco, and New York. For
more information, visit
www.irisdistribution.com
.
If you�d like more information about Divvycast, or to schedule an
interview, please contact:
Bobby McFarland, Co-Founder
email: [email protected]
Tom Jeffries
email:
[email protected]
